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Common myths about the local property market

Has someone who has just sold their home ever told you about the ‘golden rules’ you should abide by to get a quick sale?

Perhaps you have heard comments like, ‘catch the property season’, ‘spend money to make money’ and ‘price high and accept low’. Unfortunately, achieving the optimum sale requires you to navigate highly changeable market conditions. The local market in NW6 changes a lot year-on-year. As the chart above shows, the average price of properties on the market fluctuates a lot more than you might think. But unweighted overall average prices only tell part of the story – sales rates are the thermometer we use to measure the temperature of the market.

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